San Diego Brews for Your Favorite Super Heroes

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Comic-Con is officially here and the next 4 days will be filled with movie stars, network big-wigs and super heroes of all shapes and sizes. Whether from Marvel or DC, super heroes need to quench their thirsts and being that we are in the Craft Beer Capital of the world, we thought we would give you a peek into the beers that some of our favorite super heroes will be drinking while here in SD.

Ironman: Arrogant Bastard American Strong Ale 7.2% (Stone Brewing)

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Arrogant Bastard is an easy pick for Tony Stark since he is such a beautiful, arrogant bastard. This American strong ale from Stone Brewing has just enough of a bite to keep Mr. Stark in line.

The Incredible Hulk: The Menace IIPA 9% (Thorn Street Brewery)

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The Hulk will most likely be drinking a Menace IIPA from TSB. With his uncontrollable temper he is definitely a menace, but he also has his scientific side as Bruce Banner, much like our brewmaster and resident mad scientist (and previous UCSD scientist), Eric O’Connor.

Deadpool: Le Freak Belgian Style Imperial IPA 9.2% (Green Flash Brewing Co.)

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He may think he’s a freak because of the his burns, but he is definitely one of the fan favorites. Le Freak is described as “shockingly zesty” which some would say describes Deadpool pretty well.

Batman: Fly By Night Milk Stout 6.5% (32 North Brewing Co.)

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A dark beer for a dark super hero. Yes, he has his personal demons, but at least he can soothe them with a cold pint of this Milk Stout from 32 North Brewing Co.

Robin: Boy Wonder IPA 7.1% (Bagby Beer Co.)

Sure, it’s on the nose, but Robin would definitely be drinking a Boy Wonder American IPA by Bagby Beer Co. if Batman ever let him be in a movie again.

 

Black Widow: Sultry Stout 5.8% (Dos Desperados Brewery)

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This bad-ass heroine will no doubt be sipping on a Dos Desperados Sultry Stout.

Wolverine: The Scrapper 7.7% (Societe Brewing)

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Wolverine is the resident alcoholic hero and also the scrapper in this crowd. San Diego Dark Ale, from Societe Brewing will suit his mood as well as his tastes.

Bluntman and Chronic: OG HighPA Session IPA 4.20% (Thorn Street Brewery)

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Although these two might not have the same fame as the other’s, there is one beer that they will definitely be drinking if they make their way to Comic-Con San Diego. OG HighPA is brewed with cannabis terpenes and has a very distinct nose and taste. It’s been said that it smells like your unemployed neighbor and we take that as a compliment.

 

 

 

 

 


Pokemon Go and Four Other Recent San Diego Trends

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Pokemon Go burst into pop culture only a few weeks ago, but it’s already reaching new milestones. Not only is it the biggest mobile game in U.S. history, but with more than 21 million active users a day, people are spending more time using the Pokemon Go app than using Facebook or Twitter! The thing about fads like this is that it’s all about staying power. Here in San Diego, we see people walking around all day with their phones up, trying to catch adorable Pokemon characters who they can then train and battle in “gyms.” Based on the Pokemon card game that was popular in the early 2000s, and is still popular among the 5-12 year old set, Pokemon Go blends people’s smart phone addiction with real time GPS tracking that seems to be the perfect storm to turns people’s obsession, no matter how brief, onto this new game. Thorn Street Brewery was designated as a Pokemon Gym, so we have had an inside peek at the players and the game and we give it two thumbs up. It’s fun, easy and actually brings people together.

Trends and fads come and go, however, and although we are happy to have Pokemon Go around as long as its little heart desires, there are a few other trends that we have noticed happening around San Diego that we are ready to have “go gentle into that good night.”

Mustaches 

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Sorry, North Parkers. Although we have nothing against facial hair in general, and understand that beards are an important part of craft beer and brewing, mustaches have run their course. Though this is not a trend that started recently, in our opinion, it’s time for it to be over. Not only are mustaches ruining hot guys everywhere, there is also that length where it goes from respectable to picking up every crumb or beer head it comes across and…just no. Now the mustache trend as reached it’s tipping point, since you can find them on everything in pop culture from phone cases, to fake nails to baby pacifiers so we can only hope that we see a decrease in ‘staches from here on out.

Orange Theory Fitness

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We are all for fitness, but the hushed and furtive tones that people are taking when talking about this newest fitness obsession, already raises red flags. Orange Theory Fitness is picking up the work-out trend where SoulCycle and Crossfit left off. People frenetically work out for 60 minutes while watching their name up on a big scoreboard and trying to keep themselves in the “Orange Zone” in the hopes of creating something called “Excess Post-Exercise Oxygen Consumption” (which they tell you will keep burning calories after you are done working out). Our issue isn’t with the program itself, since everyone likes something different, but when you hear people talking incessantly about their undying love for it at happy hour, at school pick up and at everywhere in between, it’s officially reached fad status.

$8 Pints of Beer 

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When out to dinner recently in North Park at an unnamed, delicious restaurant, it was shocking to see $8 for a pint of Societe Pupil IPA.  Now inflation is understandable, and for some reason a $7 beer doesn’t gall us in the same way, but $8 is just too much for a beer in our hood when you can go to any taproom or brewery near 30th street and get a delicious craft beer pint for $6. Sure barrel aged and high ABV beers are more expensive, but a good ol’ IPA shouldn’t be nearly the same cost as buying the 6 pack at the store. Our wallet needs the $8 beer trend to die, but unfortunately, we don’t see that happening anytime soon.

The San Diego Heat

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We are just about to head into the hottest three months of the year, here in San Diego, in another record breaking year for heat. When I moved to San Diego 16 years ago, I remember a couple of week at the end of August topping 90 degrees, when now we have a couple solid months that push that temperature and higher. Yes, complaining about the weather is pretty pointless, but if we could just put in a good word with Mother Nature to please bring back our “70 and sunny” San Diego days that we all moved here (and pay out the nose) for, that would be awesome.

So there you have it; four San Diego trend that we are ready to see end. Let us know what fads are you hoping will be over this year?

Anna Brigham

7/15/16


The Thorn Tribe Challenge is Coming Your Way!

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If you have been hanging around the brewery at all over the last month, you’ve probably seen some pretty crazy shenanigans. That’s because our staff here at TSB was engaged in a test run of one of the most fun games ever played at a brewery. We went over the rules in a recent blog post, but here is the nitty-gritty… 4 teams of 5 staff members competed in a series of ridiculous challenges with different points assigned to each task. The team with the most points at the end of the month won $1000! We held our awards ceremony on Monday and although it was a very close game, Team Bologna Sandwiches won with team members, Tom Kiely (Sales), Paulina Granados (Beer-tender), Scott Kaplan (beer-tender), Jeremiah May (Brewer), Macall Yacobucci and Dennis O’Connor (Co-Owner)!

We learned a lot over the last few months…some people don’t mind getting tattoos inside their lip at the possibility of winning money and you don’t get arrested (though they don’t like it) at a bank if you walk in with your face painted like a raccoon and ask for change for $100 bill. We also learned that our staff is not great at cooking but really super at sneaking growlers in places and not afraid to ask a cop for a pic!

The best part about all of this is that this time was a dry run for turning the Challenge over to the real Thorn Tribe, which is all of you! That’s right, we are revising and improving the challenges so that our lovely patrons can compete against each other to build points and win sweet prizes at the end! We will be announcing the start of the Official Thorn Tribe Challenge coming up within the next couple of weeks, so keep an eye out on our FB page for upcoming details!

What sort of challenges/tasks do you want see in the next Thorn Tribe Challenge? Here are a few of our favorites:

Reading a book under a tree in TSB swag…

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Attend a ball game in TSB Gear and Sneak a TSB Growler into the Zoo…

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Get a TSB tattoo and take a pic with someone with a face tattoo…

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Pub Crawl with someone blindfolded the whole time and dress as a raccoon and ride a penny-farther…

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Get a caricature drawn of your head on a raccoon’s body…

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Do a keg stand…

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Ralph sticker on a backboard and hose a brewer…

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Team dog walk and stick a sticker somewhere awesome…(NP sign)

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Read a book under a tree and stick a TSB sticker someplace awesome…

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Donate blood…

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Pic of someone repping TSB gear abroad…

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Make a recipe using TSB beer…we are questioning the cereal and beer entry…

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Hot wing challenge and donate some more blood…

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Sticker someplace awesome and have a musician rep TSB gear…

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Team bar crawl with someone blindfolded and a beer at the top of Mt. Woodson…

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Brewery crawl in Monk costumes and dress like a raccoon and go into a bank and ask for change for $100 (without getting arrested)…

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Thorn Street Brewery Bought for $10M!

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We thought it would never happen, but sometimes change is necessary and in this case, ‘fairytale dreams do come true.’ That’s right, Disney just bought TSB for a cool $10 million and although there will be some changes around the brewery, we think you will be excited about the magical upgrades.

To start with, TSB will be turned into a Disney “theme” brewery. That means every few months there will be a complete overhaul to change everything, which might mean we will shut down randomly during this time, with little notice to which part of the brewery will be shut down. Our first theme is going to be Disney Princesses, so get ready for the magic! For starters, we’ll have a life-size Rapunzel tower built through the open roof in the back room which you get to climb up holding real, human hair. We also will feature a trio of trained Cinderella mice who will mend and/or hem your clothes for an eighth of “the good cheese.”

All of our beers will be re-named after characters from Disney movies on a rotating basis. This way you will never know which beer you are ordering…how exciting! Examples from some upcoming beers are “Ariel’s Sea-Bottom Ale,” “Belgian Blonde and the Beast” and “Cinderella’s Wit” which you will only be allowed to order if you foot fits into our glass slipper.

To create a feeling of joy and excitement, TSB staff will dress to the theme and break out in song when asked to by patrons. Beer-tender Jason Stanley will be our lead vocalist, so please don’t be shy in asking him to sing for you. First up, is the classic Snow White with beer-tenders wearing prince and princess gear down to the wooden shoes and brewers uniforms that are based on the seven dwarves because, well you know, heigh-ho, heigh-ho, it’s off to work they go! Although we couldn’t reach any of our beer-tenders or brewers for comment, we are confident they are excited about the new immersive experience we are trying to give our patrons.

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We know that all of these changes seem sudden, but we couldn’t be happier to be embraced by the Disney family and given the opportunity to feature our beer at their parks. In fact, when asked for comment, Mickey Mouse said,

“Hot dog, hot dog, hot diggity dog! Now we got beers, it’s time for cheers!” He went on to say, “No, seriously, the beers we have at California Adventures are swill. I couldn’t drink that shit one more day so I told them I would walk if they didn’t get me some decent craft beer.” 

When we reached out to Donald Duck for comment he was less enthusiastic than Mickey. “Beat it! Scram! Beer sucks! I look at you and think why has no one hit you with a shovel yet?” Who knew Donald was a whiskey duck?

In keeping with the theme-park idea, we still start “offering” a day pass or an annual membership fee to patrons. Although the annual membership will always save you money, please be aware that there are many black out days throughout the year including, Beer Week, any USA soccer game, Nomad Donut pairings, Pints for Pups and all summer weekends.

One more thing…Happy July from TSB, where it’s always April Fools Day. 😉

By Ralph the Raccoon


How Craft Beer Founded America

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The 4th of July weekend is upon us and along with all of the fireworks, parades and BBQs, we wanted to remind people of the ways in which craft beer has helped shape this great nation. Craft beer is woven into the very fabric of our society. To understand why, we must take you back to our founding fathers…

George Washington

George Washington was not only our first president, but he was also an avid beer lover. He brewed his own beer while in office, and he also grew hops on his plantation because he liked to keep things local. He was a a hipster before there were hipsters, who believed that craft beer was the only kind worth drinking and although it might have been his responsibility to lead the young Americans to the pub to drink, he wasn’t going to force them to drink his delicious craft beer.

It is not my job to convince anybody they should drink craft beer.” Washington is quoted as saying, “It’s my job to make amazing beers. It’s simply for somebody else to decide for themselves if they like it or not.” When asked if most people would like his beer, Washington scoffed and said. “…we don’t make things that most people think they like. The people who do like what we do love what we do – since we do it with passion, integrity and character.”

Thomas Jefferson

Not only did our 3rd president brew beer on his plantation which sported his very own beer cellar, but he also carried two ale glasses with him whenever he traveled, painting him as a special brand of beer connoisseur.  When discussing the beer brewed on his plantation he stated, “There is good and evil in the world, our beers are good.” Well said, Tommy Boy, well said.

Benjamin Franklin

Ben Frank is known for his sharp wit, fabulous fashion sense and as his ideas on life, liberty and the pursuit of happiness. He also loved beer and although he never said his oft quoted, “Beer is proof that god loves us and wants us to be happy.”

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In our extensive research we did find that he invented the rocking chair, he opened the first American insurance company and he stressed out about brewing beer that helped found a nation.

I’m bullish on this whole thing, but I tell them I’ve experienced every emotion in my brewhouse.” Franklin has been reported as saying, “I’ve been on my knees — a 45-year-old man, on my knees — crying like a baby in front of a fermenter wondering: “When is this going to change?”

So there you have it — Some truly inspiring quotes from San Diego Craft Beer’s Founding Fathers. Can you guess which founder said which quote without clicking on the links?

Above all, Happy Independence Day and make sure to toast all of the fantastic craft beer made in this great U-S-of-A!

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By Ralph the Raccoon

7/1/16