The Mark of Independence

The Mark of Independence

Independence is in the air. The Fourth of July is upon us and this past week the Brewers Association rolled out a brand new seal that indicates if a craft beer you are drinking is actually craft or just “crafty.” The seal is being...

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It’s All About the Package

It’s All About the Package

While it’s no surprise that consumers, in general, are influenced by product packaging, it was certainly surprising to learn just how much craft beer packaging influences what people choose to buy. Recently, Nielsen released data on craft...

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